This year’s Keynote Address was presented by John DiJulius and titled, “The Secret to Providing a World-Class Customer Experience.” He was very good and even if you did not work directly with your company’s customer service group, you could see how your workplace work ethic, attitude and behavior can be reflected in your company’s customer service. It definitely gave me a lot good insight.
At the show I learned what D.I.F.M means….Do It For Me which is exactly how some of Generation X feel about gardening or flower arranging in general. The trend trackers were pointing out how its becoming more about “Dad” as men are beginning to have more purchasing power influence than ever before in the home where women have always dominated. And I really got to thinking on how are the younger generations going to embrace flowers as we see a change in lifestyle where outside hobbies and interests are becoming rarer or even non-existent.